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A Dozen Dimensions of Change in E-Commerce

Why attend this seminar?

 Everything changes quickly on the Internet:   technologies, Web sites, perceptions and business models.  No sooner do we begin to feel comfortable with the Net than it changes right out from under us.

The Internet Trends seminar covers a collection of changes that will be among the most significant for business in the near-term to mid-term future.

What will the seminar cover?

 The Net is turbulent because so many things are changing simultaneously.  The seminar will discuss change on the Net along 12 dimensions, illustrated with examples and case studies.
Technological change
New technologies appear constantly.  Which are most promising for your Web site?
 
Strategic evolution
A few years ago virtually no one was making money on the Net.  Today many business models are thriving and new ones are invented almost daily to make best use of the Net's unique advantages.
 
Emerging online brands
Goods and services on the Net have become so pervasive in such a short time that consumers hope to simplify their choices.  Familiar brands give consumers familiarity and comfort in the new online world.
 
Coming cost reductions
Many consumers expect goods on the Net to be less expensive because of the efficiency of electronic commerce.  However, the inherent efficiency  of the Net has been offset by  the costs of uncertainty and market turbulence.  When will consumers see the savings they expect?
 
The online first time buyer
The first sale to a customer is almost always more costly than repeat sales.  As new sellers appear on the Net and new buyers visit them, the fraction of first time buyers is inordinately high.
 
Internet time
Things change quickly on the Net.  Today's wild success may not exist next year and next year's wild successes probably don't exist today.  But is Internet time speeding up or slowing down?
 
Improving Tools
Web site functionality can be created for a fraction of what it would have cost just a few years ago due to improved tools.  The same story applies to site management, new applications, ad management, database access and many other areas.
 
Progress in standards
Standard setting was easy when there was just one dominant browser:  whatever Netscape did became the standard.  The situation is far more complex today bringing the benefits of competition at the cost of potential incompatibility.
 
Lowering customer confusion
Conflicting claims, inconsistent processes, stories of fraud, constant change...it's no wonder many customers have been confused by the Net.
 
Emerging standards of online quality
Navigation, indices, search, secure transactions, privacy policies, download times, spam control...many aspects of quality are most noticeable when the quality is missing.
 
The regulatory environment
So far the Net has enjoyed protection from most regulation that could stifle its development.  Will it continue?
 
Threat and response
We see new online success stories daily.  But for every Netscape there's a Microsoft, for every Amazon there's a Barnes and Noble.
 

Who should attend?

 General Managers, Marketing Directors, Advertising Managers and Technical Professionals who want to take a leadership role in positioning their organization on the Internet will benefit from this seminar. Companies ready to benefit from global connections will also find it valuable.

If you have questions or comments on any of our seminars, please let us know.

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