Texas Instruments

We have been involved with the TI Web site since the early conceptual stages in mid-1994, through its launch in April, 1995 and through its expansion and redesign up to the present. Our goals for this site were to make it visually appealing but most important, to make it functional. TI's main audience is engineers looking for information on technical products. Our aim was to design the site to deliver that information in the most effective way we could devise. We get a lot of complements from site visitors and TI site has won a number of design and communication awards.

Full Lifecyle Involvement: Harry Tennant & Associates has been fully involved with this Web site. Starting early in the project we worked with management on what might be accomplished with the site and how these capabilities might be phased in over time. We also provided training in how to build Web pages. Then we were responsible for implementing many of the most challenging parts of the site. Today we continue to provide strategic direction, training and implementation for this site.

Rotating Images: A site's home page is usually the most frequently accessed page. That means two things: First, it is your best opportunity for capturing visitor attention and communicating new messages. Second, it must run efficiently. Instead of presenting visitors with a home page that is always the same, this design rotates through a series of large images. The most straightforward implementation of rotating images would have been to implement the home page as a script that is run every time it's accessed. But our approach is far more efficient with the same effect: a separate job runs every few minutes creating a new home page with different graphics. This way, the script is run hundreds or thousands of times less frequently than it might otherwise have been. The result is improved response for the overall site.

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